OEM · ODM · Private Label
Build your own LED strip brand.
RHEA LED Linear is a contract manufacturer for two kinds of partner: product makers who need a light engine engineered into a finished product, and lighting brands, distributors, and contractors who want a complete range under their own name. Choose from 200+ strip configurations SMD, COB, RGB, and pixel then put your name on the reel, the label, and the box.
SMD
2835 · 5630 · 3535
COB
Dot-free light
RGB · Pixel
SPI · DMX
Who We Manufacture For
Two kinds of partner, one factory
Every private-label or OEM relationship starts in one of two places. Both run through the same engineering and production floor in Bangalore.
An embedded light engine, built to your product
You build the finished product the appliance, the fixture, the cabinet and need a light source engineered to fit it: a defined thermal envelope, a fixed driver voltage, a specific mounting geometry.
Example: a refrigeration light engine built to a thermal envelope.
A complete range, under your own name
You sell lighting under your own brand and need a manufacturing partner behind it strip, profile, neon, or a combination packaged, labelled, and documented as your own catalogue.
Example: a private-label strip and profile range for your catalogue.
Track Record
Already installed under brands architects trust
RHEA has operated as an OEM and white-label manufacturer since 2011, producing LED strip under the brand names of established lighting companies across 50+ countries. We are now building direct recognition offering that same manufacturing depth straight to architects, lighting designers, and project buyers, at manufacturer-direct pricing.
Five-Star Hospitality
Installed under partner brands in five-star hotels and resort properties.
Commercial Developments
Specified into retail, office, and mixed-use commercial projects.
Public Infrastructure
Deployed in public and civic infrastructure projects across served markets.
COB vs SMD
200+ configurations, two core constructions
Every strip is built on one of two LED constructions. Which is right depends on how close the strip sits to the eye.
COB Chip-on-Board
Hundreds of micro LED dies bonded directly onto the PCB under one continuous phosphor layer, producing a seamless, dot-free line of light.
- Light output
- Continuous, dot-free
- Typical diffusers
- Clear / frosted
Best for display cases, open shelving, feature lighting: close-range, visible strip.
SMD Surface Mount Device
Individual LED chips soldered at fixed intervals, for higher efficacy and a wider colour range at lower cost per metre.
- Package options
- 2835 / 3528 / 5050 / 5630 / 3535
- Colour range
- Incl. RGB & RGBW
Best for cove lighting behind opal diffusers: the diffuser hides the dots, efficacy drives output per watt.
The Strip Range
11 strip families within the 200+ configurations
Each family is built on the COB or SMD construction above, then specified for one job: colour accuracy, raw output, close-range uniformity, tight budgets, tight gaps, colour-change, or a cold room.
High CRI
Colour-critical environments hotels, retail, galleries, high-end residential. True-colour rendering keeps finishes, skin tones, food, and materials natural.
High Lumens
Maximum brightness for task lighting and large spaces. Frosted covers available to cut glare.
High Density
More LEDs per metre for uniform illumination with reduced spotting. Ideal for close-viewing where dot visibility must be minimised. Numeric specs to confirm before publishing.
Economy Series
Budget-optimised strips for task, backlighting, cove, and plinth lighting. Specification quality at project pricing.
Super Slim 5mm
Ultra-narrow profile for architectural gaps, niches, coves, furniture reveals, and under-cabinet runs.
RGB
DMX-controlled colour-changing ceilings, facades, and dynamic installations.
RGBW / RGBWW Tunable
RGB plus tunable white on one chip. For facade, garden, landscape, and cityscape lighting.
S-Shaped Bendable
Bends horizontally to 90° for curved coves, corners, and organic forms.
Digital Pixel
Each LED or segment controlled independently, for animation, gradients, and dynamic facade displays. Numeric specs to confirm before publishing.
Waterproof & Wall Washer
Outdoor, wet-area, and underwater use. The wall-washer variant is the thinnest in the range.
Freezer / Refrigeration
CCT specified by product warm white for bread, light pink for meat, blue-white for chilled and seafood. Engineered for low-temperature supermarket display. Numeric specs to confirm before publishing.
Common Questions
What specifiers and buyers ask first
What is the difference between COB and SMD LED strip?
COB (chip-on-board) bonds hundreds of micro-LED dies under one phosphor layer for a seamless, dot-free line best for close-range, visible strip in display cases, open shelving, and feature lighting. SMD solders individual chips (2835, 3528, 5050, 5630, 3535) at fixed intervals for higher efficacy and a wider colour range at lower cost per metre best behind opal diffusers in cove lighting.
What is a private-label LED strip manufacturer?
A private-label LED strip manufacturer produces complete strip-lighting products engineered, packaged, labelled, and documented under your brand name rather than its own. RHEA has manufactured under established lighting brands since 2011, and now also sells manufacturer-direct.
What is the difference between OEM and ODM?
OEM: you supply the design or specification and the manufacturer builds to it. ODM: the manufacturer supplies the design and you brand it. RHEA offers both, plus full private-label.
What is the highest-CRI LED strip available?
RHEA’s High CRI family renders Ra94+ up to Ra97+, across CCT 1800K–6500K, for colour-critical hotels, retail, galleries, and high-end residential.
What LED strip is used in freezers and cold-chain display?
Freezer and refrigeration strips use a CCT chosen by product warm white for bread, light pink for meat, blue-white for chilled and seafood engineered for low-temperature supermarket display.
Can I get LED strip manufactured under my own brand?
Yes – strip, profile, neon, or a combination, packaged and documented as your own catalogue, at industrial volumes with batch-to-batch consistency. Submit a project specification to start.
Start a Project
Have a product or a catalogue to build? Let’s talk specification.
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